TIARA JACQUELINA EU EFFENDI, Group President @ Chief Dream-maker, is a highly awarded producer and actor with a track record of sold-out musicals like Puteri Gunung Ledang, P. Ramlee the Musical and The Secret Life of Nora, who has always crafted fresh, exciting, world-class productions, which have significantly contributed to not only creating but also raising the bar for the industry.
Known chiefly as an actress and entertainer, Tiara rose to international fame through the Enfiniti-produced award-winning film, Puteri Gunung Ledang. Malaysia’s first ever film to be shortlisted for an Oscar nomination by the 76th Academy Awards for Best Foreign Film. For her efforts as executive producer and lead actress in the film, Tiara won several awards for Best Producer and Best Actress awards, at the 2005 Asian 1st Films Festival and the Asia Pacific Film Festival and Malaysian PPFM Oscars. The film was later adapted into Puteri Gunung Ledang The Musical, a stage musical that sparked off a national phenomenon, and ran for three sold-out seasons locally with one sold-out season in Singapore. The musical also claimed eight awards at the 2006 BOH Cameronian Arts Awards.
In 2006, she produced P. Ramlee The Musical, which was also a box office success. It won 6 awards at the 2007 BOH Cameronian Arts Awards. In September 2011, Tiara and Enfiniti produced The Secret Life Of Nora, an original musical in both English and Bahasa Malaysia, that featured international collaborations between stage sensations from London’s West End and New York’s Broadway with the Enfiniti Vision Media team. Ever the passionate advocate for the arts, Tiara founded ENFINITI ACADEMY OF MUSICAL THEATRE & ENTERTAINMENT ARTS (ENACT) IN 2011, to be an incubator for the next generation of performing artists, and to raise future leaders of Malaysia who are dynamic, energetic, creative, inspiring, passionate, to create a country that is equally rich economically and culturally. Blessed with relentless optimism, Tiara is the cheer captain of Team Enfiniti, a positive spirit with unstoppable energy, and a passionate arts advocate, dedicated to contributing to the cultural and spiritual wealth of the nation and its people, through her work in the Malaysian creative arts industry.